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IPL Pulls Out Vivo “Chinese Brand” from the Title Sponsor



Chinese smartphone producer Vivo has opted out of the Indian Premier League 2020 title sponsorship after disagreement with India’s cricket board over a reduction on the sponsorship charge and in response to rising opposition to a Chinese model backing the match following the Galwan stand-off.

High officers within the Board of Management for Cricket in India advised ET that Vivo had been on the lookout for a discount within the sponsorship sum because of the Covid-19 disruption and determined to take a seat this one out as anti-China sentiment intensified over the previous two days.

The transfer got here lower than 48 hours after the IPL governing council introduced on Sunday evening that every one the sponsors of the league could be retained. Officers stated Vivo executives had been attempting to get some readability on IPL since June, however BCCI didn’t pay any consideration.

As soon as it was clear that the league wouldn’t be performed in India, Vivo determined to invoke clauses of their settlement that enable it to renegotiate the deal if IPL strikes overseas.


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